All in Design

Understanding the Cameroonian User

I recently gave a 15-mn UX talk during the Silicon Mountain Conference in Buéa, the biggest tech ecosystem in Cameroon. A great opportunity to present a few behaviours startups can leverage to create usable products in the country. 

Pretty is good, Functional is better

Since I moved back home, I have been truly amazed by the ingenuity people deploy to solve their problems. Often without proper qualifications, they manage to create exceptional products that work and are answers to real life problems, people's daily problem. It has been a true source of inspiration for me to better understand that design is not about making it pretty, it's about making something that works well for people.